The relationship between the internet and music continues to evolve in new and bizarre ways. The latest is Guvera, a site that offers free music downloads, that the principals say uses the sponsorship model in new and they hope successful ways and keeps everyone—from artist to label to consume—happy. When you register for the site, they ask you a battery of questions about your likes and dislikes and then you’re free to search for a song or an artist. The site will then direct you to a channel or channels, sponsored by an advertiser, which has what you’re looking for. Using the information from those initial customers’ surveys and then your subsequent download history, the site’s algorhythms find the target audience for certain advertisers and grab their eyeballs in a better way than pop up or strip ads. They also tell the advertisers what music the customers they want to reach listen to. The advertiser pays the royalties on the music to whoever holds the copyright. In other words, either the record label or the artist gets paid. It ain’t stealing.

The March 2010 issue of <i>Stereophile</i> is now on newsstands. Open it up and you’ll see that Steve Guttenberg has rediscovered his faith in vinyl. Hooray! What did it for him? A new turntable: the VPI Classic. “Coming back to vinyl,” Steve writes, “I now see that digital’s primary fault is that it encourages passive listening.”