Every new venue presents new acoustic challenges for exhibitors. Deniz Daldal of Design Interaction in Emerald Hills (part of unincorporated San Mateo county, near Redwood City), wondered if the bass ringing in his room was due to the cement in the floor and back walls. "We need more stuff," he told me, but there was no more stuff at his disposal.

Things were all a bustle as the California Audio Show got underway at the Hilton in Emeryville, right below Berkeley and Oakland, and across the bay from San Francisco. Happily surprised by a number of last-minute exhibitors, promoters Ann and Constantine Soo had lost count at "something over 100 exhibitors/brands" and 34 exhibit rooms.

Well, all the cool kids are going to want one of these. Rega strikes back with their new RP-1 turntable.

August is here, which means it’s time for <a href="http://www.thecableco.com/">The Cable Company</a>’s Annual “Summer Against Hunger” fundraiser. This marks the 15th year that The Cable Company collaborates with <a href="http://www.care.org/index.asp">CARE</a&gt;, a leading humanitarian effort battling global poverty, with a dollar for dollar donation on purchases of sponsored products in the month of August.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products&#151;soap powder, mass-market beer, or cigarettes, for example&#151;whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night. Nevertheless, for this review, I have chosen a model from a company renowned for its marketing strength: Polk Audio.