I have been following Stephen's Munich Show coverage.  Very enjoyable. 

It sounds like a totally different experience than a US show.  I particularly like the idea of marketing the concept as a "lifestyle" choice.  Look at how successful Harley-Davidson, BMW and others have been with the lifestyle concept.  I think this is much more a European notion than American because living spaces are generally smaller over their and a HiFi system by necessity must integrate into their general living space.  They probably have fewer dedicated listening rooms as well.  I hope this idea will migrate across the Atlantic as I like it and echo what Stephen said about it growing the hobby.

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