Just found this on "slashdot." Apparently the initial Blu-ray drives can't play Blu-ray movies:

"Sony officially announced its BWU-100A product at its "Experience More 2006" event in Sydney yesterday, all the while acknowledging that there's significant room for improvement before the product is viable for integration into media centre PCs. Sony's product manager for data storage, told CNET.com.au that due to copy protection issues and lagging software development, the drive will only play user-recorded high-definition content from a digital camcorder, and not commercial movies released under the BD format."

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