Because There Is a Difference . . .
Conventional wisdom has it that, compared to men, few women express much interest in consumer electronics, and especially audio equipment. In fact, according to Consumer Electronics Association statistics, women accounted for only 22% of the $81 billion spent on consumer electronics in 1999. Prognosticator Jupiter Communcations predicts that, in spite of this, women will account for 46 million online buyers by 2003, and will overtake men in online purchasing.