Negative Bias: the Impartial Reviewer
For a subjective equipment reviewer, whose writings are based as much on impressions as on observations, it is very important to approach a product without personal bias. Of course, all of us lay claim to this ideal, and some of us even manage to maintain the appearance of impartiality most of the time. But just under the reviewer's veneer of urbane professionalism and deliberative restraint lies a darker force—a leering hobgoblin of anarchy and mischief which scoops usually forbidden adjectives from a well of calumny and offers them for the writer's consideration as the perfect word to describe what he is trying to express. It's an ever-present temptation to accept the suggestion, because every critic harbors a secret urge to be another Dorothy Parker, trashing mankind's most earnest endeavors with devastating <I>bon mots</I> that will endure long after the writer has ceased to. Most of the time, the reviewer is able to resist the temptation to broadside a product, but some products, and the people they represent, make this very difficult. In fact, sometimes it is impossible.
