Snell Illusion loudspeaker
"How do you make an object common as a box iconic?" asked Bob Graffy, Snell's vice president/brand manager. He and Joseph D'Appolito, Snell's chief design engineer, were sitting in my listening room, discussing cabinet designs. Graffy noted that KEF had sought the same in their distinctive, silvery, cylindrical Muon loudspeaker ($150,000/pair). For the flagship model in their Illusion series, Snell commissioned Gerd Schmieta, former designer for Ideo, to integrate D'Appolito's wish list for an ideal enclosure: a narrow, rounded upper baffle for the midrange and tweeter, wider at the base for the woofers, holding a constant cross-sectional area while maximizing cabinet volume, and compliance with a 15° tip test.