Shahinian Diapason loudspeaker system
Richard Shahinian has been offering loudspeakers to music lovers for more than 15 years. I use the word "offering" here in its strictest sense, because Dick has never "sold" his products—by pushing them. Indeed, he is probably one of the worst self-promoters in the business. If we think of "soft sell" in the usual context of laid-back and low-pressure, then Shahinian's approach would have to be called "mushy sell."