No, it's not the fact that the Sheraton Centre bar is not absolutely teeming with people. They're in the exhibitors' rooms, listening to music.

The answer this question, you have to think outsize the box—or, in this case, outside the building.

Give up? There's something wrong with the picture in that this is the time of the Montreal show, and it's not snowing! A first! It's raining, however, and if the temperature happens to take an unexpected dip...