Cello Acquires The Audible Difference
Cello says that the retail store will operate independently as a subsidiary of Cello and will continue to do business as The Audible Difference. David Daniels, president of Cello, stated, "We are very pleased to have acquired The Audible Difference. This is a significant development in our national expansion strategy. We are delighted to have The Audible Difference team and its infrastructure join Cello."
Ed Oates, chairman of The Audible Difference, stated, "Cello and The Audible Difference have a similar vision and share a very complementary customer set. Both the Audible Difference and Cello have enjoyed major success and rapid growth during the past two years. Joining forces is a significant plus for both organizations." Cello reports that Oates is now a significant shareholder in Cello Technologies Corp., and will remain with the organization in an advisory role.