News

Last week, Cello Technologies (formerly Cello Music & Film Systems) announced that it had acquired San Francisco Bay area custom installer and retailer The Audible Difference. According to a statement issued by Cello, The Audible Difference was founded in Palo Alto in 1976 and serves over 10,000 clients in the Silicon Valley area, and has 30 employees, "all focusing on audio design and home-systems design engineering, integration, and automation technologies."

Cello says that the retail store will operate independently as a subsidiary of Cello and will continue to do business as The Audible Difference. David Daniels, president of Cello, stated, "We are very pleased to have acquired The Audible Difference. This is a significant development in our national expansion strategy. We are delighted to have The Audible Difference team and its infrastructure join Cello."

Ed Oates, chairman of The Audible Difference, stated, "Cello and The Audible Difference have a similar vision and share a very complementary customer set. Both the Audible Difference and Cello have enjoyed major success and rapid growth during the past two years. Joining forces is a significant plus for both organizations." Cello reports that Oates is now a significant shareholder in Cello Technologies Corp., and will remain with the organization in an advisory role.