American Mobile Radio Boosts Capacity
AMRC will use two geosynchronous communications satellites made by Hughes Space & Communications, Inc. "The Max Power satellite is the most powerful commercial satellite available today," said Pete Lauenstein, AMRC Program Manager for Hughes. "It is the new standard for robust communications networks. This move dramatically strengthens AMRC's ability to better serve the marketplace."
Although it will be receiveable in homes, offices, and other fixed locations, SDARS is primarily intended for automotive applications. Cars and trucks equipped with tiny circular antennas---about the size of a silver dollar---and special receivers will be able to pick up 100 channels of continuous programming with "full digital clarity." AMRC was one of the first companies to be granted an FCC license for the new technology.