Nordic Entertainment Adopts MusiCode Watermarking
"Every piece of music sold online can contain recipient and transaction information specific to the sale, such as purchaser identity and the conditions of permitted use," said David E. Leibowitz, ARIS Technologies' vice chairman. "With this embedded information, MusiCode serves as a powerful deterrent to unlawful distribution and incriminates those who engage in this practice." MusiCode is claimed to survive successive generations of copying, whether analog or digital, regardless of the copies' quality.
Widely perceived as a technology that takes digitally recorded and distributed music several steps backward, watermarking is a serious issue in the high-end audio industry. Its persistence is so strong that it supposedly can be detected on a cassette tape playing on a boombox. Yet its effects are also claimed to be transparent to users. This obvious contradiction has yet to be explained.
Although free music downloads (whether of pirated products or the music of unsigned bands) have been available sporadically for approximately three years now, Nordic Entertainment was one of the first companies to successfully offer authorized music over the Internet. In business more than a year, Nordic offers material from many independent artists in several genres, as well the works of classic performers like Chuck Berry, Louis Armstrong, and the Beach Boys.