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Here in the office, on Christmas Eve Eve, it's just me and the crickets. Wes Phillips, man of many links, tells me that crickets are known to shed a leg if they get caught in a sticky situation, but only if they have had sex first.

"I think the lead channel needs more bite!"

Yet they've been largely ignored by the industry. I don't expect it to change either. My take is that women are buying more e-gear now because a lot of the tech has become mature—for example, you can buy a five megapixel camera for a reasonable price this year. But watch how the industry tries to court the female consumer. You'll see brighter colors and "simpler interfaces" billed as woman-friendly. Sheesh, most women want what I want: a good product at a good price. Instead, they get vanity mirrors.

They're different—physically and functionally.