How to Write an Ad:
A Letter
We received one letter in response
No Advertising
Sirs: I do not see how you expect to make a magazine pay off without admitting advertisers, but I suppose you know what you're doing. I hope so, anyway, because after publishing "How to Write an Ad" in your first issue, you certainly won't get any advertisers even if you do decide to accept them.
This kind of thing needed to be said, and I think you chose a perfect way of saying it. Advertisers have been sacred cows for so long that some of them have gotten the impression there is no deceit or misrepresentation they can't get away with.
—Don Mortimer, Bronx, New York
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