What will it take for SACD to win mass acceptance?

What will it take for SACD to win mass acceptance?
Lower player prices
8% (25 votes)
More available titles
7% (21 votes)
A combination of lower player prices and greater software availability
50% (160 votes)
A massive PR campaign
2% (7 votes)
Celebrity endorsements
1% (3 votes)
Proselytizing by audiophiles
1% (2 votes)
Consumer boycott of lo-rez formats
1% (3 votes)
Here's my suggestion:
12% (37 votes)
Nothing will help. The masses don't care about audio quality.
13% (43 votes)
We already have hi-rez audio: the LP.
4% (14 votes)
Multichannel music
2% (6 votes)
Total votes: 321

Last week we asked about the relatively low-resolution MP3 format. Now let's get your opinion on ultra-hi-rez: the Super Audio CD.

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COMMENTS
Paul Luscusk's picture

The core group that cares aboyt music the GenX down load MP and that is good enough for them and GenY

Chris Ringwood's picture

It'll go the way of the Elcaset: and I'm one of the few who remembers it. Also, I suspect that what an audiophile means by sound quality is totally different to an ordinary person: the latter thinks only in terms of silent background and clarity. Also, he/she/it KNOWS recorded sound cannot match "live."

Jerry Rouse's picture

Sony has definitely determined the best method for superior CD quality: Use 1-bit resolution and have an extremely high sample rate. The main resistance to the SACD is the typical American listener. 90% of the music business is "non-music" pop radio (like NSYNC and the other teenage bands). The problem is that America is too image-oriented and rush-rush. If the people would slow down and take a real listen to their music and the quality with which it is being reproduced, hopefully they would recognize the importance of SACD. For the time being, we, the high-end community, will have to pay Sony the asking price so that we may indulge in LP-superior quality.

Pauli Peura's picture

It is important that customers can afford the players and that they also have something to listen to with their players.

D.  Cline's picture

I don't believe there will be "mass" acceptance, but rather the same acceptance that "re-mastered," "gold," and 180gm LP releases currently enjoy. Consider that these will primarily be reissues of previously released material (CD and/or LP) that only a true enthusiast will buy, and you have defined your SACD market. If the SACD format is packaged with multimedia without option, then the format might have a chance, but what manufacturer wants to add a $200 cost (my guess) to a receiver or DVD playback unit when the competition is already fierce? So, how about sticking with the "Red Book" or HDCD version and doing a better job in the original recording and subsequent generation of the HDCD retail disc?

Patrick Butler's picture

Most consumers already view the price of CDs as too high. You want them to buy what? More expensive CDs with nebulous improvements (to the ears of many) and more expensive players? What, no video? Sorry, as much as I appreciate the improvement from "Red Book" CDs, Sony is barking up the wrong tree with a more expensive format that currently offers no surround advantages and no video support. Good luck; wouldn't have been my idea . . .

cb's picture

More compatibility with existing lo-rez product. We made the mistake of dropping LP for CD. Let's not do it again!

Henrik Norberg's picture

HDCD never took off, 'nuff said.

Todd R's picture

The ONLY way SACD will be successful is if the software is the same price as a regular CD. It will have to sneak in the back way, much as HDCD does, where the average Joe may not even be aware he's buying a special disk. NO ONE but audiophiles are going to pay $30 for a music disk! Of course I could be wrong. They could force it on us as they did the CD. I distinctly remember walking into a music store only to discover all the LP's had vanished overnight. There was no other format left other than CDs (except for cassette), and they cost almost twice as much as the LPs did! They did it once, they could do it again.

Steven Howe's picture

I would be interested in a multi format unit...i.e.dvd,sacd,cd ect..

Michael J.'s picture

Most aspects are right and i do not know wether Sony will be spending a fortune again on compains to make the user believe he gets the best (which he will never get!).

Pete Dudley's picture

The electronics for SACD are inherently low cost because of the format's simplicity so player and media prices can be very low. I think the artists need to push to have their work released in higher quality SACD format.

JW's picture

Without a far better playback performance then the current Sony and Philips units, at a lower price, the only thing that will save this format is to get the mass market to except multichannel music.

lonc's picture

very good sound

With Held's picture

& interesting industrial design in mass market consummables

Ricardo's picture

Ask me a question I care about.

Carl Eberhart, TN's picture

The masses DON'T care about audio quality. THEY REALLY DON'T!! All of us audiophiles and high-end manufacturers NEED TO GET OUR HEADS OUT OF OUR BUTTS ABOUT THAT FOR SURE! As 'philes, we can try to increase our population, BUT WE CAN'T HOPE TO THINK QUALITY AUDIO WILL TAKE ON A MASS APPEAL. It would have happened already, starting perhaps in the 1950's. BUT IT HASN'T. And I do love LP's, but a better digital format would be nice. HOWEVER, I'M MORE INTERESTED IN GETTING THE MOST OUT OF THE CD FORMAT, 'cause I'm not gonna throw them out, or replace them all with a new format anyway!! I'M NOT A MILLIONAIRE, AND NEITHER ARE 90% OF US! Besides, at this rate, it'll be 10 BLEEPIN' YEARS before all titles are available in a new digital format anyhow. The SACD process doesn't help CD's yet, BUT UPSAMPLING DOES. dCS, Wadia, and Bel Canto ARE THE REAL INNOVATORS IN THE DIGITAL REVOLUTION...NOT SONY!!! Sony is pretty good at propoganda, though...

Aaron Olmstead's picture

If we could buy dual-layer SACDs for the price of CDs now, the format would take off. If, on the other hand, SACDs are only available for 20 bucks or more, sort of like the surcharge for CDs when they first came out, I won't be buying any.

Ben Blish's picture

SACD? the masses are listening to MP3 and 15 kHz bandwidth FM,a dn they love both. Doesn't that say it all?

Bob Haddard's picture

First, SACD must be backwards compatible with good old "red book" CDs. Also, the players must offer sound on CDs that is as good as or (hopefully) better than the best consumer players on the market. The demand for surround sound must also be reckoned with. On regular CDs a SACD player should offer HDCD decoding, upsampling, 24/96 DVDA compatibility, and digital outputs to take care of anything else I haven't thought of. Oh yeah, the price should be just slightly higher so "the masses" don't have to catch on, or if they do it won't stop them from buying. This will enable a single inventory and everybody will live happily ever after. And that,s the end of that fairy tale!

Kevin O'Toole's picture

I can't wait to hear SACD, but I'm sitting this bout out. Software is still the weakest link in the CD chain and I anticipate this will be the case with SACD. I have some CDs which sound spectacular on my Rotel RCD-971 which, it stands to reason, means they all could. Shoddy transfers will likely be the norm, as it is now.

Nolan Hall's picture

PR will help too. There are people who have ears and hearts. They need to know there is digital that can deliver music.

buzzsaw@radiks.net's picture

Until there is a wide variety of available titles it will not survive. The price has to drop into the realm of the sane as well. After all the parts used are pennies each when bought by the multi-thousands and the machines are mass produced by very low paid employees. That does not add up to any audio equipement rating the ultra-high prices they try to milk us for.

Bertus Wiltvank's picture

Youse the Internet, like MP3

Mark-Nashville, TN's picture

More low cost universal players(DVD-A/V, SACD) will put the hardware in people's homes so that record companies are more likely to utilize the medium. DTS should be utilizing the thousands(Millions?) of DVD capable players, but they have been too late with software. Surely, Sony wouldn't make the same mistake

matt's picture

Of course it will gain more acceptance with the public if lower prices and more music availability occur,but it will be sucked up by those with the money and/or the egos that need the best right now as well.

Eric W.  Sarjeant's picture

If my next DVD player supports SACD I'll certainly take advantage of this format, otherwise I have no intention of purchasing a SACD player.

Bernie Sawickis's picture

At $5000 and $3000 per unit they will not sell many even if there are more titles available.

Skepticman's picture

SACD will end up like betamax.

Peter Klucken (Germany)'s picture

CD is even for audiophiles good enough.

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