Update TV & Stereo Elevated opens in Unionville, Ontario
Update Stereo & TV Elevated carries some prestigious audiophile lines, including Cardas, Clearaudio, Cary Audio, Devialet, Focal, Joseph Audio, MartinLogan, MBL, ModWright, Monitor Audio, and Nordost, as well as more mainstream brands like Denon, Integra, JVC, LG, Marantz, Panasonic, and Sony. The opening event featured a visit from Jeremy Bryan, CEO of MBL North America (pictured above), who helped them set up the top-of-the-line MBL system that sells for a cool quarter-of-a-million.
Sharp-eyed readers familiar with the Canadian audio scene will recognize several repsand at least one audio scribein this picture of the opning celebration.
Trevor and Stacey have highly experienced staff in their stores, including (left to right) Peter Lau, David Susilo, David Geist, Jack Bakerjian, and Matthew Wong, with the irrepressible Stacey above them. Now, doesn't that look like fun?
Missing from the previous picture are Trevor and Sean Muller, another staff member. They're included in this picture (Matthew next to Stacey, Sean second from the left), but the pose in this one looks more like high school graduation.
This Teac X-1000R tape deck owned by Update TV & Stereo Elevated staff member, Jack Bakerjianis the first of what is to be an in-store exhibit of classic audio components. Jack proudly pointed out that this was one of the few bidirectional three-head tape decks made, and that he has fully restored it to its original condition.
I first found out about the upcoming opening of the Unionville Update TV & Stereo Elevated store at the Montreal Salon Son & Image show, and my immediate response was "What a great idea!" My wife and I live about a 10-minute drive from Unionville, and visit there often to have an ice cream or coffee, walk our Cairn terrier (Unionville is very popular with dog owners), and look in the stores. The atmosphere is always upbeat and festiveupscale but not stuffy. If any new store offering high-performance audio and video has a chance of attracting new customersas opposed to the hard-core audiophiles who are willing to drive to a store that's in an industrial plaza with nothing interesting around ita store in Unionville has to be it.
Success in the audio/video business is never a certainty, but with great lines of equipment, knowledgeable staff, and with Trevor Wong and Stacey Sniderman (shown here welcoming visitors to the opening event on May 2, 2014) in charge, I think Update TV & Stereo Elevated has a good chance of succeeding even in today's challenging business climate.