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Reverend Chu
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Re: Tara Labs

Gee, the IP addresses are the same for Electro and Bond. How convenient.

Jeff Wong
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Re: Tara Labs

Ouch. Busted.

gkc
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Re: Tara Labs

You mean those Tara "Zero-minus" cables you sold me last week, fresh from your "Lab-O-Wheelz" white van, for the wholesale price of $23.97 (plus tax), aren't really made by Tara? Damn! And they sounded so good! By the way. Have those "End-O-Dandruff" Super Comb Filters I ordered last week, custom made for the acoustic hair you said you found growning in sub-microscopic tufts from my wall, arrived yet? And why haven't I seen your van circling my block this week? I want some answers, you lying pseudo-techie freak.

nunhgrader
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Re: Tara Labs Ad on p.159

So...what's the end result to this issue.

gkc
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Re: Tara Labs Ad on p.159

Thud. Not even a whimper, much less a bang. Nobody ultimately gives a shit, this being merely another run-of-the-mill $10,000 piece of coated wire. Jeff, apparently, has run off with my cash and double-sold my comb filters to some other idiot. Now, my speakers fart uncontrollably and the wire he sold me has started to rust. Bah.

Editor
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Re: Tara Labs Ad on p.159


Quote:
So...what's the end result to this issue.

I was told today by my publisher that Tara Labs has canceled its advertising schedule with Stereophile. :-(

To be fair, I have no idea whether that action was connected with this thread or not and it may well have been due to other circumstances. But I thought appropriate information to share with the group.

John Atkinson
Editor, Stereophile

Monty
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Re: Tara Labs Ad on p.159

At the risk of appearing to pigpile on Tara, I couldn't help but scratch my head and wonder what their advertising department was thinking in the creation of their recent ads. I mean, here you have an ad for a rather expensive cable by most people's standards which would suggest that the target audience would be a bunch of crusty old codgers with substantial discretionary money to spend on their audio addiction, and the ad plasters a young, obviously hip and cool generation X'er with cool shades and a groove goin' on as the Tara spokesperson. Well, you know what I mean...not an official spokesperson, but the main emphasis of the ad.

Before everyone jumps my case about my implication about the generation X'ers, I already know that lots of them have more money than Midas Mulligan. I'm just asking myself if that ad would appeal to anybody in the first place.

Tara's motives for pulling the ad are their own business, but I sure as Hell wouldn't have signed off on that expenditure to begin with. The last thought to come to my mind in viewing the ad was any desire to check these bad boys out.

As somewhat of a disclosure, I have numerous Tara cables and interconnects and have generally excellent things to say on the construction and sonic aspects. To me, they can sound uniquely engaging partnered with the right stuff. But, the add has zero appeal to me and has a certain plastic veneer that doesn't give me the warm fuzzies when contemplating a purchase.

Hey, I'm in sales, I can't help myself.

Buddha
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Re: Tara Labs Ad on p.159


Quote:
At the risk of appearing to pigpile on Tara, I couldn't help but scratch my head and wonder what their advertising department was thinking in the creation of their recent ads. I mean, here you have an ad for a rather expensive cable by most people's standards which would suggest that the target audience would be a bunch of crusty old codgers with substantial discretionary money to spend on their audio addiction, and the ad plasters a young, obviously hip and cool generation X'er with cool shades and a groove goin' on as the Tara spokesperson. Well, you know what I mean...not an official spokesperson, but the main emphasis of the ad.

Before everyone jumps my case about my implication about the generation X'ers, I already know that lots of them have more money than Midas Mulligan. I'm just asking myself if that ad would appeal to anybody in the first place.

Tara's motives for pulling the ad are their own business, but I sure as Hell wouldn't have signed off on that expenditure to begin with. The last thought to come to my mind in viewing the ad was any desire to check these bad boys out.

As somewhat of a disclosure, I have numerous Tara cables and interconnects and have generally excellent things to say on the construction and sonic aspects. To me, they can sound uniquely engaging partnered with the right stuff. But, the add has zero appeal to me and has a certain plastic veneer that doesn't give me the warm fuzzies when contemplating a purchase.

Hey, I'm in sales, I can't help myself.

Good point.

How long until all those manufacturers realize that what we really wanna see is hot naked chicks interracting with the gear in ways that stimulate our interest.

As Kevin Garnett and Stephon Marbury used to say about ESPN The Magazine, "All nude...tastefully done. But definitely, all nude."

Charles_Gordon
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Re: Tara Labs Ad on p.159


Quote:
At the risk of appearing to pigpile on Tara, I couldn't help but scratch my head and wonder what their advertising department was thinking in the creation of their recent ads. I mean, here you have an ad for a rather expensive cable by most people's standards which would suggest that the target audience would be a bunch of crusty old codgers with substantial discretionary money to spend on their audio addiction, and the ad plasters a young, obviously hip and cool generation X'er with cool shades and a groove goin' on as the Tara spokesperson.

Bingo. I was thinking the situation would "resolve" itself when all the attention goes away and they haven't been able to sell a single set of their cables.

Not to be a cable-winer, but for 15 big ones I'd be tempted to solder the output stages of a couple amps directly to the crossovers in my speakers.

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