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dbowker
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Joined: May 8 2007 - 6:37am
Surely not another coincidence?

Actually, I don't really care personally, but over the last few months there seems to have been a bit of discussion of when an advertiser gets their ad right next to a recommendation. Correct me if I'm wrong, but I thought JA said it was never planned that way (and the magazine has a policy against it) but it can happen accidentally on occasion. Now that I've read about it I guess it makes me check out the ads next to any copy I read just to see if such a connection is getting made.

Thus it would seem amazingly lucky for Ayre to have a full page inner cover ad for the QB-9 DAC right next to John Marks "As We See It" that plugged all things 24/96 and even called out Ayre along the way.

The DAC features a 96 prominently on it's screen just to make sure you "get it." Or does a column like that not "count" as a review and the usual rules are off?

Again, where is KBK when you need to him to sniff out a good conspiracy?

Freako
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Re: Surely not another coincidence?

Another case of "the Google syndrome"?

Editor
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Re: Surely not another coincidence?


Quote:
it would seem amazingly lucky for Ayre to have a full page inner cover ad for the QB-9 DAC right next to John Marks "As We See It" that plugged all things 24/96 and even called out Ayre along the way.

IIRC, the Ayre ad was moved to the inside front cover after we had gone to press to replace an advertiser who pulled out at the last minute. Ad production is done in our LA office; unfortunately, none of us in the New York office had seen the Ayre ad so were not aware of the fact that it featured the QB-9.

So even if it doesn't quite qualify as a coincidence, I think the term for this kind of thing is SNAFU. :-(

John Atkinson
Editor, Stereophile

dbowker
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Re: Surely not another coincidence?


Quote:

Quote:
it would seem amazingly lucky for Ayre to have a full page inner cover ad for the QB-9 DAC right next to John Marks "As We See It" that plugged all things 24/96 and even called out Ayre along the way.

IIRC, the Ayre ad was moved to the inside front cover after we had gone to press to replace an advertiser who pulled out at the last minute. Ad production is done in our LA office; unfortunately, none of us in the New York office had seen the Ayre ad so were not aware of the fact that it featured the QB-9.

So even if it doesn't quite qualify as a coincidence, I think the term for this kind of thing is SNAFU. :-(

John Atkinson
Editor, Stereophile

Again- I really am not looking for conspiracy- I just found it interesting. Perhaps it's more a case of convergence, or a certain critical mass effect.

Just as John felt compelled to focus his attention on the topic, a number of higher profile companies are also focusing their attention as well (or have been for a time). Only a certain number could afford the inside cover, and many smart ones would be part of that wave of 24/96 technology. That would significantly increase the chances of editorial and advertising coincidental synergy!

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