Talking newspaper ads startle India
NEW DELHI (UPI) -- Police in India are asking residents not to be afraid of talking Volkswagen ads appearing in two of the country's largest newspapers.
The Volkswagen Vento ad, which appeared Tuesday in The Times of India and The Hindu, prompted numerous calls to police in New Delhi when a voice began reading the print ad aloud in a style similar to a radio commercial, ABC News reported.
Mumbai Police Commissioner Sanjeev Dayal released a statement asking people not to fear the ads after police in several cities received multiple calls about the voice advertisements. Police said some people reported hearing ghosts and some set off bomb scares due to the ads playing in trash cans.
Lutz Kothe, head of marketing and public relations for Volkswagen India, told Business Line the ad represented "a democratization of innovation" and reached 2.5 million households in New Delhi, Mumbai, Pune, Bangalore and Chennai.
The advertisement utilized a small device comprised of a chip, a speaker and batteries with enough power to read the ad aloud for 140 minutes, the Economic Times reported.