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imispgh
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Last seen: 1 month 2 days ago
Joined: May 23 2006 - 10:37am
My issue blew away! Can it get any smaller?

I was trying to read my I have been a subscriber for over 12 years. I understand companies need to make a profit and that moving to Primedia was part of that. I am sure these people look at their metrics and surveys and do the bean counting. As such they propbably know what size, shape, style etc will generate the most return (as well as factoring in advertisement revnue and subscription costs etc). I am also sure they realize that even though I am complaining I'll keep subscribing. Having said all of that the magazine is almost as skimpy as the weekly's I get. Over time they have been shrinking quite a bit. Thinking way back to the time when the issues were Reader's Digest size I can remember wishing there were more products reviewed with a little less content. Now we have the less content but without more products reviewed. Stereophile is offered at a good price so I am sure I am getting what I pay for. It's just not enough.

Editor
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Last seen: 4 years 9 hours ago
Joined: Sep 1 2005 - 8:56am
Re: My issue blew away! Can it get any smaller?

Actually, the summer issues of Stereophile have always been smaller, due to the seasonality of advertising sales. The July 2006 Stereophile is 132 pages, which is about the average for a July issue over the past 10 years, so I am not sure why you think there has been a specific reduction.

In addition, despite the small issue size, there is still a full amount of content: 5 full equipment reviews, one followup review, a technical feature, a music feature, and all the usual columns, which are packed with component reports.

John Atkinson
Editor, Stereophile

imispgh
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Last seen: 1 month 2 days ago
Joined: May 23 2006 - 10:37am
Re: My issue blew away! Can it get any smaller?

Thanks for the response. I'm sure your technical data is accurate - especially the average summer size. However I'm sure the average reader doesn't pay attention to seasonal changes. I was trying to relate the immediate emotional response when I picked it up. I suppose your readers wanting more is a good thing - at least it is in my case. The cost to page ratio is fair. Still I long for the days when it was a two sitting read.

Colnmary
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Joined: Sep 8 2005 - 3:32am
Re: My issue blew away! Can it get any smaller?

Its nice to see John reply over issue size, its a pity he chose not to reply to the many posts on the 'missing' June Editions that many Subscribers seem still seem to be waiting to arrive.

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