I was trying to read my I have been a subscriber for over 12 years. I understand companies need to make a profit and that moving to Primedia was part of that. I am sure these people look at their metrics and surveys and do the bean counting. As such they propbably know what size, shape, style etc will generate the most return (as well as factoring in advertisement revnue and subscription costs etc). I am also sure they realize that even though I am complaining I'll keep subscribing. Having said all of that the magazine is almost as skimpy as the weekly's I get. Over time they have been shrinking quite a bit. Thinking way back to the time when the issues were Reader's Digest size I can remember wishing there were more products reviewed with a little less content. Now we have the less content but without more products reviewed. Stereophile is offered at a good price so I am sure I am getting what I pay for. It's just not enough.