Read the ad it claims to sound better than Cd and SACD...So Philips/Sony wasted MILLION$ of dollars in inventing DSD/SACD format? since this company can out do it, using the "old" CD discs? By reprocessing the Cd information, Hmmmmm, riiiiight. Why didn't they guys who invented the Cd know this could be done? HDCD and JVC's XRCD or whatever it was called, was useless too. The data on a Cd is what it is, it's like claiming line doublers on a tv is like HD broadcast image. Ain't never will be. They used to have stereo enhanced Mono LP's back in the "old" days...and it wasn't true stereo, and that's what it sounded like. Add a new set of wheels, and exhaust system on your Corolla and it's now just like Jetta GLI. There is a market for anything I guess.