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CECE
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CHORD

Reading July issue, I just seen the ad for CHORD, the ad references a Paul Bolin STEREOPHILE review..FINAST,ULTIMATE....what would it be if it met mfg's PUBLISHED spec's? Come on, so many Ultimates so many finasts, surely some are just mediocre. How can anything be Ultimate if it doesn't even meet advertised, published specs, which infers it doesn't meet FTC requirments for a CONsumer product...nothing being downe about this seemingly MAJOR shortfall.

Amp_Nut
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Re: CHORD

... and not a word of Protest from S'phile that the quotes in the ad dont tell the whole story....

gkc
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Re: CHORD

Who cares about specs? How does the goddam thing sound? Bolin liked the sound. Is it "better" than a $10K Levinson? With which speakers? With whose software? Have you actually sat down and heard this piece? Was it worth the fifty, eighty, whatever large? There is NO "truth" in advertising. There is only your intimate company with the piece, and your assessment of whether or not it can improve your own system. Period. If you object to the advertisement, disprove it with your own ears. Otherwise, who cares and why? Are you all afraid someone is getting away with something? If so, the suckers who believe the ads are paying for the mistake. If not, the folks who can afford this amplifier and haven't heard it are missing an opportunity to take their systems up a notch. If you don't have a couple hundred grand to spend on your system, you can't vote. Sorry. You're just not in the target audience. I have never heard this amplifier. I never will. I can afford to buy it. I won't. I have my sights set on other gear, and I have NO problem with the hyperbole on the slick pages. None of this bothers me. What is the problem with you advertisement police out there? In the immortal words of the 'Stones, "...everybody needs a shoulder to bleed on." Bleed with a modicum of good sense, for crissakes. Cheers and good listening, Clifton.

Yiangos
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Re: CHORD

Hiya Clifton

That reminds me of a reader in stereophile's letters section who was complaining about an ad that showd a woman's butt. I bet his wife noticed the magazine in the toilet for several days,allways turned in the same page.
Poor guy,mist have told her "honey,believe me,i'm gonna write a complain to this mag" well,he had to prove he did write a complain !

CECE
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Re: CHORD

there is a thing called the "ad police" Called the FTC, which is why they crated the RULE decades ago about amplifier power ratings for CONsumer products. That it needs to be run at a certain level, measured etc. etc. to spec it. Why don't they just call it a 5,000 watt amp, first of it's kind to run on 125VAC line without that much available power, it's the world's first self sustaining power amp. As long as it sells, but teh idea of FTC is to not allow FALSE claims in advertising for this stuff. Every once in a while there are some consumer protections, not many but some. Why not advertise a car that get's 100 MPG, that'll sell now a days. AND it's not being a fair competitor to the mfg's that make stuff that is spec'd properly, and is selling stuff based on legit specs. There is more to hi-fi than "how does it sound"? It's called REALITY. Audio still is somehow beyond consumer fraud rules, consumer price practices, just basic logic, "how does it sound" Mfgs sure have marketed their stuff well to gulliable CONsumers. Is the pro audio world the same way, don't think so, it better do what is spec'd...they wouldn't be in business long, when a major installation falls on it's face cus some 1000W amp was really only 500W.

gkc
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Re: CHORD

DUP, I'm sure that Chord can come up with a measurement scheme that will validate their published specs, within the guidelines as set forth by the FTC. Where the hell was the FTC when I blew a couple grand on a Crown a few years ago? It met its specs but sounded like clabbered shit. Awww, why argue? Just get a lawyer, call the FTC, and sue 'em. Good luck. It's the same old story. If it sounds good and works when you push the "on" button, it IS good. Everything else is price, and that's the individual's call. Your value zone may be somebody else's crap zone.

Editor
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Re: CHORD


Quote:
not a word of Protest from S'phile that the quotes in the ad dont tell the whole story....

Thanks for your comment, Amp_nut. As long as the quote is accurate, then under American law there is not really much that can be done. Advertisers cannot be compelled to include negative comments in their advertising. :-)

John Atkinson
Editor, Stereophile

CECE
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Re: CHORD

No, the FTC set a "scheme" to test it by, so all amps are tested to the same "scheme". That's exactly why the FTC imposed the procedure, like running it at 1/3 power for a certain time, etc etc. Previous to the FTC rule, mfgs whre all testing and specing to a different standard. Man are are atrue sudiophile sellers best customer, just buy it, we don't need no stinkin rules or standards, what if they appplied the same non standard tests to cars, and they claim you cna get 40MPG you buy it, it only gt 20, oh well it runs, it works, I'll just accept it. you are some CONsumer. Like the false claims ain't gonna make you buy it, yeah, you are so special, just listen, and in teh back of your brain the ad keep playing, with claims of superiority, that are false. That will unconsiously make it sound better, but not you, you have the audiophile hear test. What is there was no UL standards, only each mfg "schemes" each making up test results relating to safety, your house burns down cus' of it, oh well it worked when I bought it, doesn't matter. How bout' the clostes you buy, it claims to be 100% cotton, yet it somehow doesn't feel right, but you buy it anyway, cus they decided it's got enough cotton in it to call it cotton, by their own specs, oh well, it works, sorta, ...you gotta be some salesmans best customer...buy some lightbulds that claim to be a certain lumen output, but since some company made up their own test procedures, some Chinse swag mfg calls their's 1800 lumens but it is really only 900 bu a standardized test procedure, and when you just spec'd 5000 of these lamps for a major lighting project, it's all finished and it don't look right!!!! doesn't matter, does it?

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