Sorry, I feel your comparison is pineapples to Toyotas.
Thanks for the education. Really. I actually learned something more about retail today. It's a good day! Now
for some meat and potato's questions of I may.
Let's cut through the "retail B.S." for all of us.
Does anyone know how much of a markup their is on a typical 4 door sedan sold here in the U.S.? Being uneducated in buying automobiles (not being sarcastic) I have been very satisfied with my previous purchases. Most have been from 3-5% below dealer invoice and of course I receive all the incentives. I have been happy so far (ignorance is bliss). If I really knew how much they were REALLY making I am sure I would cry.
Now please, I am not SINGLING out anyone. I wish I could afford some of this equipment (no I don't go audition, drool and leave). If auditioning I am serious!!!
How much of a markup is there on let's say:
Gosh, I couldn't imagine! (and yes, I would love to own any of these fine manufacturers equipment). ANY!
Is there a 5,10,20,40,50 or more percent markup? Both auto and audio dealers have brick mortar concerns, salries or commissions, employees, old stock, benefits, on and on, and yes volume incentives really do help the auto industry where they do not help in the audio industry. However, there is still a HUGE mark up in retail. I know I would be more willing to pay 2,500 or an amp instead of 5,000 (it's all affordability). I drive a Chevy not a Benz.
So, I have to shop. This is true for audio as well. Simply put. If I cannot walk into a high end audio store to compare 1000.00-2000.00 turntables without being made to feel bad I will buy it from Audiogon or others. Sometimes you have a good idea when you go in there, but you don't make that decision on impulse (I don't). It may take 1-2 visits. If this is out of line, I will buy used and from someone with lesser expectations.
I like new, I like sophisticated, I like quality. I don't mind buying new, but I am not going to be admonished into thinking that browsing or auditioning is wrong. Even from multiple dealers. Again, if it is I will buy from an individual and ALWAYS will. I respect ANYONE who can make a living in retail. ESPECIALLY in today's economy. However, we all have families (or ourselves) and obligations. We all have a duty to ourselves to purchase wisely.
In retrospect, I have actually paid more for items from someone who was nice and allowed me the opporunity to shop. A small reward for good customer service. My recent acqusition was my turntable. If I had known what the owner of this company was like, he would have never gotten my money. NO matter HOW good he thinks his equipment is. Oh well, water under the bridge.
So yes, I will agree with the pineapple to toyota comparison (because I forgot incentives for auto's). I had no idea that if you were the largest re-seller of a brand, they would NOT give you, the retailer, a break or incentive to pass along to your customer. Wow. Oh well, live and learn.
Thanks Jan. Have a good one.