As We See It

"Reviewed in the box!" is what Stereophile's founder, the late J. Gordon Holt, used to call it. You might think you're reading a review, but the realization slowly dawns that there's nothing in the text that could not have been gleaned from the manufacturer's brochure, nothing to indicate that the writer had even opened the box the product came in. When I read a review in another publication or online, I judge it by doing what I recommend Stereophile's readers do when they read this magazine: I look for the nugget I didn't already know, the facet I wasn't expecting, the concluding jewel I couldn't have predicted without ever having tried the component myself. Sadly, all too often too many of what are promoted as "reviews" on the Web are merely descriptions.

I was visiting a high-end audio manufacturer several years back, and as the chief engineer and I talked about speaker design, the company's president popped her head around the door and told him that she was sending MacroVision their annual five-figure check.

Back in the last century, I mused in this space about the essential difference between recorded sound and the real thing. I had been walking to dinner with friends when I heard the unmistakable sound of live music coming from a window. But here was the kicker: rather than the instruments being of the audiophile-approved acoustic variety, they were two amplified electric guitars. Their sounds were being reproduced by loudspeakers, yet it was unambiguously obvious that it was not a recording being played through those loudspeakers, but real instruments.

Though the January 2010 issue of Stereophile will be hitting newsstands before the holidays, this is nominally the last issue of 2009. But already in October, on my return flight from Denver to New York following this year's Rocky Mountain Audio Fest, it struck me that 2009 had not been a good year for the world of high-end audio. Yes, the worldwide recession has bit deep into the economic health of audio manufacturers and retailers, but in the past 12 months too many of those who have helped make our hobby great, and have helped promote our shared passion for listening to music with as high a quality as possible, have breathed their last.

"What about coming over for a little bit of din-din?"

There's an old Russian folktale about a farmer who goes to a fair. He buys a bread roll from a vendor. He eats it, but he's still hungry. So he buys and eats another roll, and then another. Still hungry. Next, he buys a donut from a different vendor. At last, he's no longer hungry. The farmer then says to himself, "I wasted the money I spent on the rolls—I should have just bought the donut first!"