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Although I read and consider measurements, not a single measurement has ever made my toe tap.
It's not unheard of for a product to get a glowing review in <I>Stereophile</I>, but then measure poorly on the test bench. What ultimately guides you when choosing a product to audition or purchase?
Measurements? It's about the sound! Why listen to vintage RCA/Deccas from the '50s and '60s, when there are many modern digital sources to choose from? It's because they sound better in most cases. Measurements, including build-quality/reliablity and cosmetic appearance, are behindin order of importance for methe sonic nature of the product (I mean how this product reproduces sound from the source). I enjoy JA's measurements sidebar, but mostly to see how it supports the reviewer's assertions regarding listening.
Uh, bad decisions. You forgot the input of reviewers who have been "calibrated". NOT in nearly thirty years have I given a damn about "measurements". A bad survey. You forgot the important aspect of skilled and well-trained reviewers. Better luck next time.
I'm looking at both measurements/specs and technical features (how many inputs do I need on the preamp?) of the component in question in order to establish a short list. In the case of my last acquisitions (turntable, phono preamp, preamp, speakers, CD-recorder) the short list happend to contain only one component, which I subsquently bought without any auditioning. In the case of speakers, if you happen to have a difficult and non-symmetrical acoustic environment (and almost no possibility to apply room treatment) you need measurements to know what speakers will be most appropriate for that environment. Audio and hifi is about faithful reproduction and measurements will tell you whether or not a given component is capable of reproducing faithfully. Klaus
The sound and the measurements both carry weight. But the other one-third of the equation is the price. I don't care how good something sounds or how good it measures, if the value for money isn't there, it doesn't get purchased. If two products have similar specs and similar sound, the product with the lower price gets my nod. There is zero sense in spending money unnecessarily. "Bragging rights" carry no weight with me.
If you do not have good measurement equipment and do not know what to look for in measurements, auditive measurement can help. But you can not educate your hearing if you do not listen through a wlll adjusted system before. Today, a computer, some good audio computer interface, with microphone inputs and phantom, an inexpensive behringer measurement microphone, and some free measurement software, like Praxis free demo, can help a lot. Good and complete factory measurements and audio knowledge can do it too. You will always need a room equalizer to get any system sounding right.
Never trust the "music" you hear at an audio store. Who has ideal listening situations? Who will have the exact equipment they are using? I have never felt screwed by any of the high-end components I've purchased, except for over-priced speaker cables. I've had favorite amps and speakers, for example, but I suspect returning to them would provide more disappointing than not. My hearing has changed, as have my musical preferences, not to mention my listening rooms and how I listen to music. Go with your ears, but accept that room dynamics, mood, and synergy are never static.
I always focus on how it sounds to me and forget the rest. However, all things being equal, some measurements can be helpful (for instance, loudspeaker impedence when attempting to match an amp). Measurements at the extreme of "good" are almost completely meaningless (THD 0.0001% vs. 0.001%) in terms of sound quality. However, chances are great that if a component measures extremely poorly, it will have a comensurate sound; and very poor measured performance likley reflects lack of attention to detail in the manufacturing/designing process. I tend to avoid products and manufacturers with extrememly poor measure performance and use some measurements to help me with system matching. in the end, the sound matters the most!
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Let's see, my two favorite components, my Martin-Logan speakers and my Conrad-Johnson CD player, both measure LOUSY on the bench, especially the latter. I guess I sorta care about measurements, but these days I wonder why. It just has to get my groove on and get my mojo flowin'. Hey, those tiny SE triode amps measure like dirtclods with wires attached. But they sound good . . . . .
The old saying that, "If it measures great and sounds bad, you're measuring the wrong thing" applies in spades here. Measurements are important only to those who lack confidence in their listening ability. Scientists like Jim Thiel use them as a starting point, then move forward with listening to make the ultimate evaluation...the one done by the ears.
I wouldn't consider buying a component that measures too bad. But a good review or two and some decent measurement can push me to an audition. My own audition is the most important part in my buying descision. Like my purchase of Sonus Faber Cremona... some good reviews, not too bad measurement and finaly: I liked them !