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Leaving aside the fancy cables. As no one knows why some cables MAY (assuming for the moment they can) sound better than others there is no reason whatsoever why good sounding cables need be expensive - "They all cost us 10 dollars to make, this one sounds the best, so that'll be 5000 dollars and we will go down from there."
Snooty dealers? Yes, and it's not just audio. When I turned up on my big Kawasaki motorbike at the local BMW car dealer they were very snooty indeed.
The decidedly UNsnooty Mercedes dealer a mile along were happy to take my 130,000 dollars. And they do it in bright yellow!
:)