On Monday, July 2, 2012, Beats Electronic LLC, the company most popular for their bass-bumping and market-dominating Beats by Dr. Dre headphones, announced their acquisition of on-demand music service MOG, a music streaming service that offers users access to over 16 million songs via wired or wireless connection.
MOG users can access their vast library of music and user-created playlists through an internet browser-based website platform, connection to a streaming device on a home network like the Logitech Squeezebox Touch, or by streaming to a mobile device. Speaking of mobile devices, guess who else is in cahoots with Beats? In August 2011, Taiwanese mobile device manufacturer HTC acquired a 51% stake in Beats, a purchase equal to about $300 million dollars. This partnership allowed for HTC to integrate Beats Sound Systems into their phones.