New Zealand's Perreaux Industries began creating audio products 30 years ago, starting with the GS 2002 integrated transistor amplifier in 1974, and landed in the US in 1980 with the PMF 2150 amplifier. Dozens of new audio products have been developed since then, many of them groundbreaking, and the latest designs are again available in the American market.
For any audio company to be successful, it needs to cover what my business school teachers used to call the "Four Ps": Product, Price, Promotion, and Place. In other words, success will follow if a company can slice up its resources to properly promote the right product at the right price and make it available in the right places.
Register to win one of eight pairs of Phiaton PS 500 Primal Series Headphones (MSRP $299) Stereophile is giving away.
According to Phiaton, The PS 500 Primal Series Headphones offer listeners "a soaring level of concert-hall sound quality, unmatched performance, and a high level of comfort. Phiaton Primal Series headphones are designed for those who appreciate the classic yet somewhat exotic look and feel of supple leather and leather-grade trim."
"Well it has finally happened," esteemed classical recording engineer Tony Faulkner wrote me in a recent email. "I have engineered my first live webcast and MP3 download-only release."
Last week, Philips Electronics and Marantz Japan jointly announced that Marantz Japan intends to buy the Marantz trademark, as well as the European and American sales organizations, from Philips. The companies say that the transaction is due to take effect in the coming months. In addition, Philips says it intends to sell shares equal to 1.5% of all shares held in Marantz Japan, effectively reducing its ownership percentage from 50.5% to 49%.
The major record labels may put out most of the world's music, but they're doing so on a format first created by Philips and then further developed by Sony: the Compact Disc. In addition to the underlying technology, Philips and Sony established a strict standard for the format, insuring compatibility with all players around the world, which came to be known as the Red Book standard.
Last week, Phoenix Gold International announced its acquisition of the marketing assets of Carver Corporation, including the Carver name, along with plans to "actively rebuild the once highly regarded Carver brand, beginning with a full line of new consumer and professional audio products."
As almost any Stereophile reader could tell you, if the record labels want to stem the rushing tide of big-time music piracy, they should consider starting with lower CD prices at retail. In other words, lessen the incentives that drive the illicit music market, and eliminate a sizable percentage of the problem overnight.
Visit any major metropolitan city, and chances are you'll eventually stumble upon vendors selling pirate CDs from outdoor tables, often for as little as $5 each. But for the suburban resident in the US, flea markets are where the pirate action is.