Stephen Mejias

Oh yeah:
So, I was sitting at home on the orange couch, flipping through a recent issue of Dwell, pretending to think about the virtues of a green lifestyle, really just admiring the pretty pictures and the heavy stock, when I noticed something familiar. It was an ad. For a loudspeaker. A MartinLogan loudspeaker. And I was all like, WTF, man? I can't even remember the last time MartinLogan ran with us, Stereophile — a high-end audio magazine, a damn good (some would say "BEST EVER") high-end audio magazine — but here they are, running in this design magazine.

Not to say that it doesn't make sense. It does. A quick visit to their site will teach you that both Martin and Logan are very serious about design. You can tell by the white flowers and the Crate and Barrel-looking tray thingies. Indeed, MartinLogan (good thing they didn't go with GayleRon) make some good-looking speakers. They can be placed in the most deliciously modern setting, before the most amazingly lush view of trees and mountains and soft sunshine checkering in like an argyle sweater vest, and they wouldn't seem out of place at all. Just ask Jon Iverson.

And it was, after all, Dwell's "Green Goes Mainstream" issue; MartinLogan also takes pride in their green manufacturing, so that might have had something to do with the ad placement. But still.

And then again:
Flipping a few more pages, I found that MartinLogan wasn't the only high-end audio manufacturer dropping cash among the pretty pictures and heavy stock. There were at least three more legitimate audio companies, and one or two half-assed ones, sharing space with Banana Republic and Moss and Design Within Reach and and and. I'm just saying. If Dwell gets the ads, I want Stereophile to get the ads, too. It only makes sense.

At least, to me, it does. But what do I know? I'm no salesman. Maybe we should start going after ad dollars from Eames and Saarinen and Risom. Why not? Makes sense to me. An audiophile's gotta sit on something while he flips through a recent issue of Dwell, pretending to think about the virtues of a green lifestyle, looking to impress his girlfriend, really just admiring the pretty pictures and the heavy stock, wondering why his favorite high-end audio magazine doesn't have MartinLogan ads in it. WTF?