"Commoditization leads to the death of a specialty industry!" Hearing this at what I'd anticipated would be a sleep-inducing seminar on marketing, I pricked up my ears. The speaker was management guru Tom Peters, author of the best-selling <I>In Search of Excellence</I> and <I>The Pursuit of WOW!</I>. "Once your product is commoditized, all that is left to compete on is price," Peters continued, as I frantically scrawled down his comments, "and a small company will <I>always</I> lose to the big guns on price!"
"Commoditization leads to the death of a specialty industry!" Hearing this at what I'd anticipated would be a sleep-inducing seminar on marketing, I pricked up my ears. The speaker was management guru Tom Peters, author of the best-selling <I>In Search of Excellence</I> and <I>The Pursuit of WOW!</I>. "Once your product is commoditized, all that is left to compete on is price," Peters continued, as I frantically scrawled down his comments, "and a small company will <I>always</I> lose to the big guns on price!"
"Commoditization leads to the death of a specialty industry!" Hearing this at what I'd anticipated would be a sleep-inducing seminar on marketing, I pricked up my ears. The speaker was management guru Tom Peters, author of the best-selling <I>In Search of Excellence</I> and <I>The Pursuit of WOW!</I>. "Once your product is commoditized, all that is left to compete on is price," Peters continued, as I frantically scrawled down his comments, "and a small company will <I>always</I> lose to the big guns on price!"
"Commoditization leads to the death of a specialty industry!" Hearing this at what I'd anticipated would be a sleep-inducing seminar on marketing, I pricked up my ears. The speaker was management guru Tom Peters, author of the best-selling <I>In Search of Excellence</I> and <I>The Pursuit of WOW!</I>. "Once your product is commoditized, all that is left to compete on is price," Peters continued, as I frantically scrawled down his comments, "and a small company will <I>always</I> lose to the big guns on price!"
"Commoditization leads to the death of a specialty industry!" Hearing this at what I'd anticipated would be a sleep-inducing seminar on marketing, I pricked up my ears. The speaker was management guru Tom Peters, author of the best-selling <I>In Search of Excellence</I> and <I>The Pursuit of WOW!</I>. "Once your product is commoditized, all that is left to compete on is price," Peters continued, as I frantically scrawled down his comments, "and a small company will <I>always</I> lose to the big guns on price!"
The upbeat is the most magic moment in classical music making. Before the conductor brings down his baton for the downbeat, anything and everything are possible in the musical journey that is about to begin. And the upbeat to Mozart's sublime Clarinet Concerto that conductor Robert Bailey was about to give in London's Henry Wood Hall last November gave me an extra frisson—as producer of the recording sessions, I would have to pronounce instant judgment on everything I was about to hear.
The upbeat is the most magic moment in classical music making. Before the conductor brings down his baton for the downbeat, anything and everything are possible in the musical journey that is about to begin. And the upbeat to Mozart's sublime Clarinet Concerto that conductor Robert Bailey was about to give in London's Henry Wood Hall last November gave me an extra frisson—as producer of the recording sessions, I would have to pronounce instant judgment on everything I was about to hear.
The upbeat is the most magic moment in classical music making. Before the conductor brings down his baton for the downbeat, anything and everything are possible in the musical journey that is about to begin. And the upbeat to Mozart's sublime Clarinet Concerto that conductor Robert Bailey was about to give in London's Henry Wood Hall last November gave me an extra frisson—as producer of the recording sessions, I would have to pronounce instant judgment on everything I was about to hear.
The upbeat is the most magic moment in classical music making. Before the conductor brings down his baton for the downbeat, anything and everything are possible in the musical journey that is about to begin. And the upbeat to Mozart's sublime Clarinet Concerto that conductor Robert Bailey was about to give in London's Henry Wood Hall last November gave me an extra frisson—as producer of the recording sessions, I would have to pronounce instant judgment on everything I was about to hear.
The upbeat is the most magic moment in classical music making. Before the conductor brings down his baton for the downbeat, anything and everything are possible in the musical journey that is about to begin. And the upbeat to Mozart's sublime Clarinet Concerto that conductor Robert Bailey was about to give in London's Henry Wood Hall last November gave me an extra frisson—as producer of the recording sessions, I would have to pronounce instant judgment on everything I was about to hear.