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Mastering engineer Denny Purcell let out a long sigh. "Does anyone in this room believe that any of this is going to do any good?" he asked. Of the eight or nine people—each with decades of experience in the music and/or audio industries—hanging out at Georgetown Masters Studios for SDMI's Phase II listening tests this past October, not one said "Yes." The consensus: the watermarking issue will probably be dead and forgotten within a year.

Someone once said that if you build a better mousetrap, the world will beat a path to your door. Well, this month, we will see not one but two better mousetraps, in the form of Sony's and Philips' Super Audio CD and the DVD Forum's DVD-Audio. Both are intended to replace the humble CD, now in its seventeenth year; both offer higher-resolution digital audio; and both offer multiple channels. To accompany SACD, Sony's $5000 SCD-1 two-channel player is now on sale (and will be reviewed in the November Stereophile), while Panasonic has announced October sale dates for two DVD-A players, the $1000 Panasonic DVD-A7 and the $1200 Technics DVD-A10.

"Do you have another DVD player?" asked Classic Records' Michael Hobson. As is usual in important demonstrations, Murphy's Law had struck with a vengeance. The prototype Muse DVD player Kevin Halverson had worked on most of the previous night was refusing to play the DVD Mike had placed in its tray.

Tweeter's new look: Tweeter Home Entertainment Group is entering the first phase of a massive makeover—with redesigned stores and a new marketing approach emphasizing custom installation and media-server–based home-theater products. The company will de-emphasize individual components and pitch its services toward women, who make most decisions about home entertainment and home décor. The company's pitch will be "We can untangle your mind," a reference to the widespread frustration with semi-compatible and often incomprehensible technologies. Over the next 18 months, Tweeter will consolidate its various regional chains under a single brand name, with a prototype 14,500 sq. ft. store in the Las Vegas suburb of Summerlin, NV to be launched at the upcoming Consumer Electronics Show (CES).