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Stop someone on the street and ask whether he/she'd heard of SACD or DVD-A. Ask people if they had ever heard of anything called a "hybrid disc"... Or even ask them what it might be that they think "high resolution format" means... I guess you'll get one of these following answers more often than you think: 1) Whadda hell are you talking about??... 2) It must be about genetic engineering or cloning... 3) Newly established anti-terror acts... 4) I donno and I don't care... If ever by bizzare chance you happen to pick another audio-geek like you and me, he'd say: 5) Vinyl rulez man!..