What do you think about the decision to leave any mention of SACD off the outside cover of the new Stones SACD/CD hybrids? Please explain.

One more question about the Rolling Stones SACD/CD hybrid discs: ABKCO has chosen to leave any mention of SACD off the outside cover of the 22 new Rolling Stones remasters. Is this a smart move, and should other SACD/CD hybrids follow suit?

What do you think about the decision to leave any mention of SACD off the outside cover of the new Stones SACD/CD hybrids? Please explain.
A smart move
18% (49 votes)
Not sure
14% (39 votes)
What are they thinking?
67% (181 votes)
Total votes: 269

COMMENTS
tony's picture

/* this is what I think * you can compile this with any * ansii std. gnu compiler */ #include void myOpinion(void) { printf("what do I think about not mentioning SACD?\n"); while (1) printf("DUMB IDIOTS\n"); }

Sergio P's picture

This is supposed to be an added value to a purchase decision, or the only reason to buy it again (many of us already have most of the albums). It seems that the record companies really do not give a damn about marketing SACD. Why even bother to go through the trouble and expense of producing an SACD if you do not lett the potential customers know? This baffles me and strikes me as idiotic.

Jeremy Close's picture

Absolute madness! Presumably the normal Compact Disc logos will be there too. I think people know from DVDs and computer/console games that you look for the logo not for a different kind of packaging to tell if this silver disc plays in your machine.

Harold B.  Roberts's picture

Its a bunch of crap

James's picture

It's a good idea to have SACD as value-added content. Every purchaser wins with the new remasters. The un-informed have great sounding CDs and won't be confused by the hybrid format. A percentage of buyers will gain awareness of SACD via their Stones purchase and will be inspired to purchase a SACD player so they can experience their favorite music in a high resolution format. Another percentage will purchase some Stones remasters because they are already SACD fans. This value-added approach could quickly become the norm and is very rational. The Stones SACDs are even priced less than regular CDs. Of course, sales would have been dramatically smaller if the Stones remasters had been released on DVD-A, since that format is home theater friendly but not music lover friendly.

M.S.'s picture

Insane.

Bruno's picture

Obviously, ABKCO is doing this to hype-up the number of SACDs being sold without confusing the uniformed public. Kind of a DVD-A rabbit punch.

tp's picture

I was a little confused about it, since I bought 4 of them. Perhaps they should put a little logo on the back at least like HDCD. Its also a good idea in a way, it would be stealth. Then you can tell people. See you already have SACD's now lets get you a new cd player that would read it.

KJ's picture

I guess it is bad for branding SACD. It is possibly good for not confusing customers even more, but then consider the confusion when customers as a surprise discover what SACD is and what it can do, not to mention when consumers discovers the (I suppose) few cases where hybrid discs will not play in a

Claudio Rodil's picture

The artwork shouldn't be ruined by placing whatever new format logo on it. I also don't like the fact that some companies place their logos on the cover of the records they publish. Keep the artwork untouched!

Stephen Curling's picture

Okay, lemme get this straight: Sony wants to sell SACDs, but they're not going to tell anyone that a popular band is (re)releasing a pile of discs that have SACD data on them? I have a better idea: how about a SACD hybrid logo/icon much like all DVD and CDs have? A simple little icon that tells the customers what they're buying...? Hmmm?

JCS's picture

Not a good move for those of us specifically looking for SACDs!

Bob's picture

I looked the at the CD and wasn't sure whether there were two versions, so I passed on purchasing it, since the moron at the record store was of no help.

Tom Warren's picture

What are they thinking, SACD needs all the promo it can get. Why are reissues still coming out on CD only? It's about time these new formats become the norm. For new releases too.

Don Frier's picture

This could be part of the record companies' stealth replacement of CDs with SACDs. If the majority of music becomes de-facto SACD then the resistance to ceasing CD manufacture totally will vanish. It's about the money, not the music.

Eric Sarjeant's picture

Sony should be more focused on offering new releases in the hybrid CD/SACD format. These are the discs consumers tend to buy anyway, and the next time they upgrade their CD player they might just notice the little SACD logo on the back of many of their discs.

Heshie's picture

My sense is that there's so much confusion about formats in the marketplace that the ABKCO folks decided against not to chance alienating their prime customer base. In support of this theory I offer that a trip to the local electronics store reveals a new generation of DVD players that purportedly support almost all formats, except notably SACD. That is until one reads the fine print. The product's disclaimers among other things cite possible inability to read discs due to variances in laser tecnologies. Doesn't really inspire consumer confidence. As a result of all this I think the ABKCO folks and others, while hedging their bets by encoding discs, are going to wait out the format wars.

Jim Tavegia's picture

Dumb and dumber strikes a new format again. Are they afraid if they tell you it is an SACD release and you play it backwards it says, 'I am the devil"?

RB's picture

What's the point? Why would anyone purchase a new copy of a Stone's album if they did not expect some improvement over the ones they already have. Stupid with a capital S!!

Robert's picture

That's what happens when you let the marketing morons make the decisions.

Mahoney's picture

It's the only sane move. ABKCO doesn't need to list the SACD capability to attract audiophiles anymore than a drug dealer needs to market quality smack to a heroin addict—the addict will know as soon as the product hits the street. Although the unwashed masses can understand "better sound," they will likely forgo purchasing the discs, because they cannot comprehend or even define "hybrid," mistakenly concluding that they need a SACD player to hear any improvement in the sound.

John Mallon's picture

We already have to put up with a bar code on the back cover, so leaving the SACD off is a very good move!

Anonymous's picture

Go into CD stores and you will see lots of puzzled looks on the clerks' faces when you ask if they sell SACD titles. The format needs more promotion from the record companies, not less.

Tim's picture

Less confuseing, more filling! Hey, I sound like a comercial. But really it is a very smart move, most non-audiophiles are not fully aware of SACD, backwards compatability and the like. Will this send them rushing out and buying an SACD player, maybe not, but it will put it into thier minds. Now if only someone would make a multichannel car SACD in dash player, and they release some new artist in surround, the kids will invest, they are the future. Kids also are more tech savaey than most boomers, so they would understand the potential of SACD better, and understand backwards compatability. So, the Stones are best left unmarked for now.

Dirk De Taey's picture

Since ABCKO is trying to make money by bringing out new releases (new records or remastered records), they probably would scare away a large CD buying oublic by putting emphasys on SACD. Whlst on the other hand, the high-end interested public, interested in SACD will found out any how due to all the press annoucements around this events. This poll is only proving my point

Bill Sikorski's picture

The consumer needs to be educated about the hi-resolution sound on their new CD that awaits them when they are ready for it. I recently bought my first SACD/CD/DVD player for $150. Price wise, SACD players are ready for the consumer.

What me, SACD?'s picture

Looks like a classic marketing gaffe . . . oh, I get it, ABKCO simply recognizes what everyone outside the audio business already knows: For now, SACD is irrelevant.

Glenn Wolf's picture

you should always know what you are gettingin a package from the outside.

Al Marcy's picture

Nothin' I do don't seem to work, it only seems to make matters worse . . .

Greg's picture

Why hide new technology?

Pages

X