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Congratulations to Andrew Jones on such a strong showing at this debut of your new loudspeakers. I have not heard them, but all reports including this one have been very positive.
With MSRP at <$115/each, and subtracting retail markup, distribution costs, warranty support, marketing, etc., and leaving enough margin to make it all worthwhile, doesn't leave much design budget to work with. But work with it you did, and with exemplary results by all reports. Doing that displays some skillfull and well considered engineering, and well deserves this highlighting.
On the hope that Messrs. Jones and Walker may actually read this... I will include that I would like to see Elac (and others) offer some sub-$1k/each MSRP 3way active loudspeakers with coaxial midrange-tweeter, suitable amplification, DSP, and with digital input using Audinate Dante via wired Ethernet, for both the digital audio input and the control input. That would allow interconnection via ubiquitous gigabit ethernet cables and switch, and would allow a very inexpensive front end consisting of little more than a commodity WinTel laptop running JRiver Media Center (controlled remotely by smartphone), and with Dante virtual soundcard operating via the wired ethernet port. The majority of the consumer's system budget would be focused in the active loudspeakers, and that networked system would allow modular expansion by adding active loudspeakers and adjusting software configuration.