It's not that we are stupid and I suppose in every hobby there are people selling "snake oil" but sometimes the "snake oil scams" for audiophiles are so in-your-face that it can certainly help to the wrong perception that all audiophiles are fools. I periodically receive the ACOUSTIC SOUNDS catalog and yesterday while I was reading it, I got shocked at this GUTWIRE power cord (5ft at $99) that they were advertising. This is what they say: "Did you know that the tightness of the jacket materials could change the sound. Gutwire jacket materials are designed to be loose. After numerous experiments, the tightness of the jacket materials does affect the sound significantly. IF THE JACKET MATERIALS FITTED THE CABLE VERY TIGHTLY, the sound of music WOULD HAVE BEEN VERY CONSTRAINT and the "vividness" of music would have disappeared".
Have you any recent better example of "snake oil"?? I guess the next step in all this cables scam is going to be specific cables for specific music. They will demonstrate backed up by some scientific studies, that cables are prone to the type of music (more highs, more bass) and so you should switch cables for the specific musical genre you are hearing. They will even have the "signature" cables and sell at $1000,oo per ft the "David Gilmour" signature cable for progressive rock, the "Bob Marley" signature cable for reggae and of course, the "Jay Z" approved signature cable for HIP HOP...