CES 2011

Christopher Morris’ first experience with hi-fi did not go as he had hoped. He had trouble finding information on the products he was interested in, and did not know where to turn for guidance. For whatever reason, his local hi-fi shop offered little help and entry into the hobby seemed more difficult than necessary—an unfortunate and all too familiar story. Now that he is working for The Sound Organisation (US importer for Rega, Dali, and Primare), however, Christopher Morris is determined to rewrite that story; he wants to build awareness for hi-fi and open its doors to a wider audience. “You need that guy,” Morris said, meaning someone to turn to for guidance, a friend or mentor who will share knowledge and enthusiasm, supporting you along your way, fueling your passion for music and hi-fi.