It's labeled pretty clearly as an advertising section, as it says on the cover. I skipped a lot, read a few.

The front cover of the magazine also clearly states "12 Page advertising section on computer audio". I didn't really get that much out of it, but for some it actually could have been helpful to have all the companies in one section for comparison.

Seemed obvious to me.

The copy was, however, really poorly edited.

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Seemed obvious to me.

With such "advertorials," where the supposed editorial content is commissioned by the adervertisers, it is important to label the pages as advertising, which was done in this instance.

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The copy was, however, really poorly edited.

We follow the policy laid down by the American Society of Magazine Editors concerning "advertorial sections," which is that the content is neither written nor prepared for publication by the magazine's editors and reviewers.

John Atkinson
Editor, Stereophile

John:

my comment was intended as *praise* for your work. The copy of the add stood out in stark contrast to the high quality of the Stereophile prose.

If sections like these bring in enough revenue to continue to print numerous high quality reviews of equipment and music, I look forward to igoring many more in the future!

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John:
my comment was intended as *praise* for your work. The copy of the add stood out in stark contrast to the high quality of the Stereophile prose.

Thanks.

John Atkinson
Editor, Stereophile

It seemed to me that this advertorial spoke of bits but sometimes made analogies that should have refered to sample rate. Am I right about this or confused as usual?

I too am very happy that Stereophile is so well edited.

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It seemed to me that this advertorial spoke of bits but sometimes made analogies that should have refered to sample rate. Am I right about this or confused as usual?

The text in the ad supplement is ambiguous, rather than incorrect. The writer talks about "more bits" but not fully distinguishing about whether the "more bits" stem from a greater bit depth per sample or a higher sampling rate.

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I too am very happy that Stereophile is so well edited.

Thank you. Our long-time copy editor Richard Lehnert must take the credit.

John Atkinson
Editor, Stereophile