Columns Retired Columns & Blogs |
I sure hope the trend doesn't continue. Fortunately, from western CT, I can still find quite a few real showrooms, but they're gradually disappearing.
It's no surprise that high-end audio dealers are getting thinner on the ground. Even so, how often do you visit a high-end audio dealer?
The dealer model doesn't work. If I buy a $10,000 preamp, the dealer is not adding $4000 of value to my purchase. But the dealer needs this money to survive—few are getting rich. The system doesn't work. Certain aspects of buying online are broken as well. Why should a vendor make a $2300 profit when they sell a $5000 cartridge? The online vendor does not provide me with useful advice and does not even mount my cartridge. There is no value provided to me for the additional mark-up earned by the vendor.
I live in northern BC. The only time I get to visit a genuine dealer is when traveling to a larger city. I have recently been surprised how good mid-fi is getting, though. I recently listened to some of my downloads through a decent Onkyo Receiver in Dolby-surround five-channel, and was blown away by the musical involvement it provided. This was all done with Fostex full-range drivers in simple boxes and a Klipsch 15" sub.
I used to visit the two local high-end dealers 5-6 times a day. I never bothered anyone; I wandered around touching equipment or listening to whatever music was playing. Each time I went in was like being reborn. I'd gasp at the planar speakers like I'd never seen such a marvel. Or I'd exclaim: "Oooh! Look! A Stereophile Recommended Component!" When one dealer closed this spring, I simply transferred my loyalty completely to the other shop. He finally asked me to stop coming around. It's not like I never bought anything. I bought a nice 1/4" to mini-plug adapter. Instead of going in, I had to hang out on the sidewalk all day and peer in the window. I brought a bag lunch and a thermos. Eventually the owner got a restraining order. I still surf their website.
These days, it is hard to find a dedicated high-end home audio store. They seem to be geared to home theater. What ticks me off, is when I do visit a store, the dealer tries to steer me toward multichannel amps and home theater stuff in place of dedicated home audio by saying home-theater gear is better. Sheesh!
With one exception, I have found the high-end showrooms snobbish, condescending, and only driven by the high-end sale. Good quality sound never should have a starting price of $5000-10,000. I had a dealer in Milwaukee, WI that stocks a new entry level (now considered a good starter integrated) shove me at a display model at his front counter and then drift off never to be seen again. I was looking for something while working on a contract living in temporary quarters. Too many similar experiences while window shopping and trying to decide what direction to take. There has only been one exception, Primus Audio Pleasure in downtown KC, who appears to have been forced out of business by the economy. The staff at Primus cared about what your needs were, not the highest profit generating sale. Due to what I have experienced with a couple of other dealers in KC, a trip to Salina, KS is planned in the near future.
When I started out out in the world of high-end audio over 20 years ago, I typically made one major and one minor purchase each year, so I spent a lot of time at my dealer. But as my purchases moved up on the audio food chain, there were fewer opportunities for tire-kicking. As my next system overhaul isn't going to be for a couple of more years (ie, when I stop paying tuition), I don't bother visiting dealers for the time being.
I love to stop in on a regular basis. This is motivated purely by my interest in the gear, new products, the desire to talk with dealers about installation ideas, potential changes to my set-up, or anything else that might have come up.
The good people at Goodwin's High-End in Waltham, MA are very gracious and welcoming. They leave me alone in rooms with hundreds of thousands of dollars worth of the finest equipment imaginable, even though all I've ever bought from them is a used pair of speaker stands for $45.