Do ads for fancy cars and men's magazines in the pages of Stereophile bother you?

Reader Bard-Alan Finlan is wondering what readers of <I>Stereophile</I> think about the recent introduction of ads for BMW cars and <I>FHM</I> magazine.

Do ads for fancy cars and men's magazines in the pages of <I>Stereophile</I> bother you?
Glad to see them
24% (99 votes)
Don't care
46% (195 votes)
Bothers me a bit
16% (66 votes)
Quite bothered
7% (28 votes)
Hot and bothered
6% (26 votes)
Cancel my subscription
2% (7 votes)
Total votes: 421

COMMENTS
Donald Steven's picture

I hate them and will likely cancel my subsciption if they continue.

Warren's picture

I think economic survival is paramount so who cares what the ads are as long as there are ads. As for the ads not being audio related well I have never understood why magazines like stereophile only had audio related ads. Is (was)it by choice or because major advertisers (like ford say) were uninterested in the magazines demographic? Somehow I see strength in the stereophile demographic if someone like BMW wants to advertise it lends more credibility to the editorial than just audio only ads. It also takes away amunition from the crowd that see's positive reviews linked with advertising space. I cant see BMW caring one way or another if stereophile likes a Jbl speaker or not.

Roger Sibley's picture

There is a possibility that people who buy equipment and recordings also drive. We might even buy clothing and food. Variety is the spice.

Dennis's picture

As long as the content doesn't change it doesn't bother me in the least. Afterall it is the advertising that really pays for the magazine anyway.

Lawrence Chan's picture

Just like all of us, Stereophile needs to pay its bills too.

kevin kan's picture

get a life if it so upsets some so as to cancel subscription

Larry Elmer's picture

I was a subscriber of Stereophile when JGH started the mag. I have seen many changes over the years, some of them better than others. The essence of the mag has not changed in all of this time, the focus is the music and its reproduction. The advertiser content has little impact on this, most advertisers will do a demographic study before they spend their bucks for the space. I will subscribe as long as the content meets my needs.

dale's picture

Anything for buck.

Herve Leveille's picture

The most important aspect is to insure the viability of your magazine

Rizzolo John's picture

So laong as it pays the bills.

Brooks Laughlin's picture

It's a good sign that companies like BMW have finally begun to notice Stereophile. As for FHM, Stereophile could learn a thing or two from such publications. Adding some pretty women and good photography would probably triple the subscription rate.

Robert Vanderwardt (Holland)'s picture

I think it does not belong in a Hi-Fi magazine.

Mike J.'s picture

Diversity is good. It reinforces editorial independence. The one thing that bothers me is that ads are now appearing on the right-hand pages in spreads--I always admired JA for taking a stand against this practice in years past.

Kurt Christie's picture

No problemo

Kevin Pickett's picture

I wouldnt cancel my subscription but I would really like this to stop.

Nic's picture

I've driven BMWs since 83 and i think Sterophile should take a lesson from BMW (and Porche) that it does not pay to cover any and every angle of the consumer market. Look what happend when these magnificent products were launched as volume versions a few years back. Disaster! And they hade to strive hard to regain their image in the market.

John's picture

I can't say as I'm GLAD to see them, but I'm glad that the audiophile is recognized as an economic force with multiple interest. (Most of us drive, and all of us love quality). Plus, the increased advertiser base help support reviews, and editorial content. That being said; I enjoy looking at and reading the many diverse audio ads. I flip over the BMW ad, and didn't notice any others. I only hope that advertising is affordable and beneficial to the broad range of smaller audio companies as well as the folks with deep pockets.

ZED's picture

AS LONG AS STEROPHILE STAYS WITH ITS ROOTS WHO GIVES A FLYING FAT RATS ARSE WHAT THEY ADVERTISE AS LONG AS ITS DECENT AND HONEST

GC Van Winkle's picture

Ads are ads - you're either interested in the product, or not. Maybe it's time for Mr. Finlan to get a life.

neil porter's picture

horses for courses lets be intelligent and responsible here

Dan's picture

I honestly can't understand why some people are freaking out over this! Do they cancel their subscription to Car and Driver if they see a non-auto related ad? Or cancel Playboy if they see an ad that isn't related to Hef or hot babes? It's just advertising, it's income, it makes the world go 'round. Get over it!

W.  J.  Neutzling's picture

but...stay away from car radio as in the July issue. Leave that to the auto mags.

Tor Rune Lade, Norway's picture

Don't really care. Think I've missed both of them:)

Vidar M's picture

I consider ads as being product info. Thus I'd hate to see this kind of irrelevant ads.

CDB's picture

FHM is an embarrassment to Stereophile readers. It make's the magazine look cheap. Really cheap!

Badeephol Inpirom's picture

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