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Dodger had a metal singer in a rock band. Tyler of Aerosmith could do that because he had the voice and personality to do many things. Tyler had swag - this singer not so much. The embedded video track ("Scream?") starts with drums I might play for marching troops in Army Basic Training. Not good. But they did have some decent instrumentation on some of their recordings. I think if they could have retrained the singer for a lower register, or got a different singer entirely, they would have done better. But someone would have needed to come in tweak some of their riffs, like the intro in the embedded video, for more people to take them seriously.