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Robert, a great article that reminds me of my recent discussion with a coworker.
When my coworker learned of my audio hobby, he began talking about the great sound from his Bose Wave radio and his son's Beats headphones. I didn't want to spoil his enthusiasm by telling him those products are almost universally scorned throughout the audiophile community. Instead, I asked him if he'd ever listened to those Beats headphones through a headphone amplifier, his reply was an unsurprising "no, what is that?"
It seems to me that while affordable HiFi options are greater than ever, the average consumer still has no clue they exist. They have no idea they could get much better performing gear for roughly the same amount they spent on their big name gear at the big box store.