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The obvious answer is for the money.
But, I'm not quite that cynical. Few Beatles fans bigger than me, but I've said for years I hope we get remixes at some point.
There's a lot that can be improved, especially in the pre-Pepper albums. In addition, modern technology simply enables us to hear the playing and singing better than we could before, so why not use it?
Until proven otherwise, I trust Giles Martin to do right by the material. His approach, which was to take the existing 4 track "mix down" tapes that were used to make the original master, and try to make a stereo version that reflects the original mono, is a sound one.
My only fear is that they will do more than minor volume compression to it. Let's hope not (at least on the hi-res version).