CES 2016

I made my way from the main 2016 High-End audio exhibits at the Venetian Hotel over to the Harman exhibit at the Hard Rock Café. I was immediately captivated by a JBL Everest horn-loaded floorstanding speaker, its enclosure finished in an almost neon lipstick red, and its front baffle in brilliant silver.

Jim Garrett, Harman's Director of marketing and project management, smiled knowingly. He noticed that I was struck by this loudspeaker's "eye candy." He told me that the enclosure's finish was "Ferrari Red." At $90,000/pair, the speaker's visuals and the price tag reminded me of the Carmine Red and Silver GT colors available in 2017 Porsches.