Columns Retired Columns & Blogs |
Take it away from the major labels and maybe high-rez has a chance.
Clearly from last week's survey, most of you feel that SACD and DVD-Audio are on the skids. But is it terminal? Do you think that high-resolution audio has a future?
Even though I own two SACD players, I do not put much faith in the survival either high-rez formats. Major music labels are just not supporting them. I guess their money is going to lawyers to sue customers. Sony, in the case of SACD, seems to be giving only token support to SACD anymore. I have learned my lesson when it comes to non-mainstream formats. Hear that, Sony? So, when the two high-rez DVD formats are out, I'll wait and see which one, if any, is the winner before I buy.
It is cancerous. People are listening to high-rez that is neither high nor resolute. Having been in the music business for many years, I have have been afforded the opportunity to audition every format imaginable. SACD and DVD-A sound abhorrant. I believe that the question is whether the average audio consumer really know what they are listening for. I suspect that the answer is unfortunately negative. It is my wish that every "average" high-rez consumer could experience the utter bliss that a "lo-rez" (tubes and 'table) rig can bring to lovers of music. The high-rez craze puts me in mind of the early days of the cd: perfect sound forever. If all hi-rez producers are claiming the same catch phrase, many consumers are going to be quite unhappy in no time flat.
As long as there is new software and the manufacturers continue to build universal players, there will be a place for high-rez. The LP has survived many years after all the predictions that it would die with the advent of the CD. It has proven that there is enough of a "audiophile market" to support a high-quality format and the same market segment will support a true high-rez format.
Are you kidding? The mass market will never pay more for higher performance. Audiophile formats will always be a niche market. But when expensive new hardware is required for playback, that's the end of the story for DVD-A and SACD.
There is a very bright future for live concert movies released both with high-defintion audio and high-resolution video. The future of audio is tied up with video. That will also pull and help high-resolution audio sans video.
The vast majority of people like the little silver disc the way it is, and don't see the need to buy the same music all over again in a format with supposed high-rez quality. As for convenience and portability, the CD kicked the vinyl record off the cliff. Mikey and his loyal crowd scream that vinyl rules, but he's preaching to his choir. Most people don't agree or simply don't hear him or his ilk at all. It will take a major new format with similar improvements in some area important to the majority for a new format to take off. And, we audioflakes are too few in number to make a major impact on this. I have chosen to assemble equipment that makes that silver disc sound its best, and that works for me.
Any high-rez music medium (format) should be just that: a music medium. I object to having to turn the TV on to listen to my music. Actually, I can't as my hi-fi and TV are in different roomsso I will never buy a DVD-A player. The content should be high-rezin other words, remastered from the original recording and not just the CD master copied over to a differently labelled disc. I would like to see a consumer test the possibility of an action for fraud over this one. And finally, with two competing formats, what do the equipment manufacturers and music industry think the consumer will do? That's right, wait to see what happens. I bought four CDs last week and am currently auditioning some top-of-the-range CD players, which, with a modern properly mastered CD, I think sound as good as SACD and considerably better than DVD-A.
For a new format to be succesfull it has to take into account the contemporary way of life and needs of modern world. While CD at the time of it's introduction was revolutionary (ie durability, portability, space saving etc.) the SACD or DVD-A offer nothing new in this domain. Their sound may be excellent but the general public is not interested in this. On the other hand the mp3 offers something different than the CD and more and more people are showing interest in this. Its sound it is far less than perfect but modern people seem to prefer it, and that percentage is on the rising. The pity is for us audiophiles watching in the 1980s a superior format -LP- being replaced (?) by a lesser one -CD-, and now CD being replaced by mp3. Talking about history repeating.
I beieve that there will be a small sampling of people that will buy into the hi-rez idea. [read audiophiles]The general public, I doubt it! How many times do we purchase the same old tired music of the past, no matter how good it is or was?
High-resolution audio has a future if: 1) It is packaged with the new HD-DVD, 2) HD-DVD is marketed better than the high-resolution audio format was ever marketed, and 3) The new HD-DVD format is shielded from format wars.Now, as a stand-alone format high-resolution audio is dead. Strong Warning to the HD-DVD makers; Stay away from a confusing format war!
defaultValueA h?,?However, high-resolution audio could succeed in some future format. To have any hope of success, it will have to be easy to acquire and reproduce the music (a downloadable format may be part of the answer), it will need to be price competitive and the hardware required for outstanding sound reproduction will need to be available at prices that most audio lovers can afford. The industry has failed to focus on bringing the customer a desireable product at a reasonable price.
First, both high-rez foremats have to be dissociated from multichannel in their advertising: multichannel is home theater, and home theater is mid-fi. So how do you flog a medium that supposedly offers superior high-end sound to mid-fi users? Second, you need a genuine commitment to an eventually limitless catalog, such as that Red Book currently enjoys. Finally, prices have to come down. I have over 2000 Red Book CDs and about 80 SACDs, and I still buy about 8-10 discs a month: it is very difficult for me to justify an extra $5 to $10 per disc just to have SACD, when it's a coin-toss as to whether the SACD will be superior. High-rez folks have to either chop the price or find some other way to take the risk out of spending more money.