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The same companies that have been steadily lowering the standards for music playback, and that have convinced most people the most important part of a good audio system is a really big TV, are now trying to convince people to buy something better than what they have been told is "perfect" for over 20 years. The industry is also trying to replace the universal format with a variety of formats, with each one somehow superior to everything else out there. Why is there any confusion over the lack of success?