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In combination with professional reviewers, simply because some of the stuff just cannot be heard in person.
Other people usually have experiences or insights that we lack, and their opinions can be extremely useful when we make our own decisions. This is especially true when it comes to forking over big bucks for new equipment. Below is a list of expert sources. When you are considering a purchase, which do you find most reliable?
Obviously, the average "Stereophile" reader has friends and stores with whom he/she discusses such things. But when I get ready to drop five grand on an amp, I go straight to the pros to narrow it down to 2 or 3 choices. Then I go to the stores and let the ears do the final work. Don't most of us do the same thing???
I upgraded my preamp to the Audio Research LS3 two years ago and I have just ordered a Pass Aleph 3 amplifier, but I wouldn't have bought either of them without your reviews, since they aren't available locally. Of course, my ears were the final judge. You're auditioning all of these monitor speakers . . . you should do the Avalons---they're great!
I trust my own ears not because they are especially golden or even slightly goolden but because I don't trust any of the other sources you listed. In fact in think the best thing to do with most of them is to totally ignore them except for facts such as model numbers, prices and features. Your reviewers generally fall in this catagory.
Reviews are a nice place to start, but nothing replaces legwork and serious listening. I bought my Kevek ES-8 speakers though I had never heard of the brand before, and still delight in their sound (as does anyone who hears them). Nothing beats a good set of ears.
Who would be stupid/honest enough to choose anything but "my ears"? The problems with most reviews are: 1) not compared against enough competing, well-regarded, similarly priced components; 2) not used with sufficient companion equipment; 3) room and tastes of reviewer may differ from yours. The problem in trusting MOST sales people is that they are sales people, and whatever they sell is always the BEST. (Think Miracle on 34th St. here: How many are going to tell you to go to their competitor because the new *** is better than what they carry . . . in your system?) The problem in trusting your own ears is that, unless you don't work and your whole life is spent in audio pursuits, you're dependent on listening to equipment in unfamiliar rooms (dealers) with unfamiliar equipment. Long-term borrowing options are very limited (except for reviewers) for obvious reasons. One option is to listen to opinions of friends and reviewers and buy used, and if you don't like it, sell it. (This is a hassle---especially with speakers---but it allows you to stay reasonably current and try lots of stuff with minimal loss.)
I find it's equal parts of listening to your brain and relying upon a good dealer. I've spent quite a bit of time listening with my dealer, Gene Rubin of gene rubin Audio, and it's gotten to the point where he knows what I like, and he knows when to call me when the latest improvement to my system can be made.
I find that sales people, even when in a high-quality stereo shop, are rude, pushing, and foolish. Friends, on the other hand, have experience with the equipment and have nothing to gain if you purchase the item or not. Reviewers, it seems, are biased by the advertisers in the magazine.
Ultimately, it is my listening experience that establishes my impression of the component. Although reviews and word-of-mouth are helpful in determining which components to audition, these hersay recommendations are merely a temperature gauge for the component in question.
The above options are a little limiting, inasmuch that I frequently narrow the search criteria using reviews, but make decisions with my ears. In addition, I believe that it is often forgotten that purchasing decisions are frequently colored by the particular brands carried by one's local dealers. Therefore a dealer who spends the time to find rewarding equipment is essential.
I am a jazz musician and personally I often see little resembelence to what live music sounds like and what dealers and reviewers think music should sound like. ie: giant headphones. for example, any product by Wilson Audio, Theil, Dunlavy (I know SS loves his) etc.. Most salespersons and reviewers are not musicians and do not attend enough live music, they are technophiles, tweakers, etc. They don't really love music (they can't even listen to a whole track) what they love is the game of trying to match the master tape (which they have never heard) . I trust my ears and sometimes I listen to WP & JA as they have musical backgrounds. I mean really, a major portion of the high end is just so much technical, overpriced bullshit that has no bearing on what real live music sounds like.