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I'll get to read what I want when I want and pay only for what I've read. I guess that's fair.
Reader "Bob" says that he'd be very happy to pay for access to a complete Web-based version of <I>Stereophile</I>, and suspects other readers would too. Do you agree that this is a good idea?
Because, for example, someone like me, in Iran, as a hi-fi and pro audio distributer, needs to have access to all of your magazine, which would be very easy and cheaper from your website. Besides, fewer trees would be cut and we would all have a greener environment. But please don't make it expensive!
I enjoy both the magazine and the online content. I would not read the entire magazine online. I enjoy my Sunday mornings with a cigar, a cup of coffee, the stereo with some quiet background music, and a variety of my favorite magazines, of which list Stereophile is always at the top. Others include Cigar Aficionado and the MIT Technology Review. Change is good, but change for change's sake . . . well, you know the rest.
Not living in the US, I would get to pay the same as my North American friends and get the next issue on time (!) and at the same time as they do. Also, a Web subscription could easily make both back issues and new issues available online. This makes an online subscription a much better deal than the paper magazine (and it takes much less space in my bookshelves). I pay the same, I get more, and it takes less space. The other benefits from having it available online include easier processing of the information using a computer, and local companies in ALL parts of the world can advertise with a better hit in the local market.
I subscribe to Stereophile, but would not be willing to pay for info on the web for a couple of reasons. Primarally, I use the web to research manufacturers & their products...Also, it is so unfriendly to the eyes to read stuff off the screen...I print it out & savor the info later.
Pay for a HTML or PDF version of each issue is fine, but still offer a public free site. Although web publishing is the future, don't trash the slick paper version just yet. I would make your semi-annual ratings available publically. You would attract more audiophiles and would lose nothing by doing so (publish it a month after the issue that contains the listing).
Don't charge. I buy your magazine regularly, but I like to be able to access your web site for information. I'm unwilling to pay for both, and I prefer the reading paper than a screen. Besides, I think most internet viewers understand that you site should pay for itself (many times over) with click throughs and banners. So, don't get greedy. It's ugly.