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Basically, by selling him all my old equipment when I upgrade.
Audiophiles all have to start somewhere, and some of us may have even spread the word a little. Have you?
I have changed the life of a friend. About a year ago I got him interested in audio when he was looking for speakers for his computer; ended up getting a pair of Missions and an NAD integrated. Recently, he (and I) spent thousands of $$ on audio, and visited a lot of dealers together for auditions. I don't think his mom likes me too much. :-) But he loves the sound quality.
I've converted several of my friends to darn-near audiophile status by letting them listen to my system. After that, my friends begin asking to accompany me to the audio shops, and eventually several of them purchased entry-level systems. Now they always want to borrow my Stereophile magazines, so I'm considering buying them subscriptions as an early Christmas present!
I am an audiophile for life. It started at age 14 with my first stereo, I am 42 now . I have had probably 12 diferent speaker brands, the only one I have stuck with is Thiel,8 diffent amps,preamps,tuners, all cd players start to skip after 3yrs, only one I stuck with is a Meridian 508. Cables, boxes of cables, I prefer ARC Litz. or Kimber concocktions. Chow baby. Vern Neal
I had a longtime friend over about a month after I purchased my KEF model 4s. A few months before that, we both went to the same Pink Floyd concert. When he sat down in the sweet spot and I put in "Pulse," the live CD of that same concert we'd both seenw earlier, he was absolutely blown away. His Visa was smoking the next day.
A brother-in-law who is a wonderful singer and does a lot of professional singing. I gave him a Tallis Consort CD. When we played it on his Sony CD player and Klipsch KG-2 speakers, we were not able to hear the sopranos due to horn distortion. He came to dinner one night and I let him listen to the same disc on my electrostatic speakers. He immediately became someone who wanted quality equipment.
I helped pushed two of my music-loving brothers over the edge, and would have done so with my other brother except for his truly financially strapped state. I think my brother-in-law is also creeping in the direction of better sound, though he remains unconvinced as of yet that the differences are worth the trouble and expense.
Nobody I have ever known, been related to or worked with has ever shared my passion for audio. I guess we're a rather rarified group of animals in the real world. Strangely, I have known many people who have spent thousands more than me for Bose systems or B&O designer chic systems. Worse still, there are far more who pay up to a thousand for midi rack systems which they have to replace every two or three years. High end is not reaching these people. Wonder why not?
Actualy my aswer should be all of the above except, No conversions yet. I have been at this succesfully for ages (since I was 15, in 1965). The past 10 years I have succesfully combined my audiophilia with Apple Evangelism. So several of my friends, colleagues, customers have fallen for Macintoshes and fine audio systems. I have saved several friends from buying Bose. That is what friends are for, isn't it?