Found this quote poking around a web site that DUP had posted.
From Douglas Self -
"It has been universally recognised for many years in experimental psychology, particularly in experiments about perception, that people tend to perceive what they want to perceive. This is often called the 'experimenter expectancy' effect; it is more subtle and insidious than it sounds, and the history of science is littered with the wrecked careers of those who failed to guard against it. Such self-deception has most often occurred in fields like biology, where although the raw data may be numerical, there is no real mathematical theory to check it against.
When the only 'results' are vague subjective impressions, the danger is clearly much greater, no matter how absolute the integrity of the experimenter. Thus in psychological work great care is necessary in the use of impartial observers, double-blind techniques, and rigorous statistical tests for significance. The vast majority of Subjectivist writings wholly ignore these precautions, with predictable results. In a few cases properly controlled listening tests been done, and at the time of writing all have resulted in different amplifiers sounding indistinguishable. I believe the conclusion is inescapable that experimenter expectancy has played a dominant role in the growth of Subjectivism.
It is notable that in Subjectivist audio the 'correct' answer is always the more expensive or inconvenient one. Electronics is rarely as simple as that. A major improvement is more likely to be linked with a new circuit topology or new type of semiconductor, than with mindlessly specifying more expensive components of the same type; cars do not go faster with platinum pistons."
It's something to think about. Does what we pay for an item influence our Perception of how good that item sounds?