Putting Sonics on the Map

"The Sonics by Joachim Gerhard Amerigo loudspeakers ($5500/pair) are the first speakers Joachim has ever designed specifically for the American market," said Immedia's Allen Perkins. "I designed the cabinet dimensions and suggested we use an American veneer like Zebrawood or Bird's-Eye maple, then Joachim developed drivers and a crossover network. Funny thing, he said it had the lowest distortion he'd ever measured."

It surely sounded big and beautiful. "Thank you, we think so, too."

How'd you come up with the name?

"Oh, I don't have much imagination. When I designed my first Spiral Groove 'table, it was the SG1, my second was the SG2. For our first speaker for America, I just thought it made sense to honor the guy who first put us on the map."